When Amazon started selling books online, two decades ago, it led to numerous bookstore shutdowns as much as it weakened all national book retail chains. The unmissable question is: why would Amazon open a physical bookstore now? As Amazon Books Vice President Jennifer Cast said: “We've applied twenty years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping", i.e. the sales data Amazon collects every year are the best indicator of which books will be sold or not. The store, called Amazon Books and located at University Village in Seattle, offers nearly 6,000 references “based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments”, as Jennifer Cast explains.
The prices at the 'real' store are the same as those on the website. With each book comes a card with its review and rating (most of them are rated with at least four stars on Amazon.com). Amazon now has a complete offer with both physical and digital stores. Will there be more Amazon Books in the future? Jennifer Cast answered to The Seattle Times: "We're completely focused on this bookstore. We hope this is not our only one. But we'll see."
*Photo: Amazon
News in the same category
Japanese retailer Muji just unveiled its eleventh store in the US. It's the company's eleventh shop and it's located on the Fifth Avenue.
H&M opened its first US store in New-York City in 2000, on Fifth Avenue. 15 years later, Manhattan will be the location of the brand's largest store ever.
With a recent announcement that surprised clients and financial analysts alike, the well known fashion and accessories retailer Old Navy is making the news, and drawing massive attention both in the USA and across the world.
Amazon has announced that it will open a branch of its Amazon Go supermarket chain in New York City. This will be the fourth Amazon Go branch, and the first to be opened outside Seattle, Washington.
