In comparison to the huge stores it usually opens, this is considerably smaller. This smaller store will be part of the chain’s new strategy. It’s hoping to open around 30 small-format stores per year during the next few years. Even so, a new 80,000 square feet store is planned this season in Hyannis Port’s Cape Cod Mall. As is a 27,000 square feet store in the Field’s Nook area on Geneva Avenue. Not to mention a 40,000 square feet store near the North Quincy MBTA Station in Hancock Street. So the bigger store concept is still alive and well. But obviously, changes are now expected in the future.
The small Beacon Hill Store will be on the same design as the bigger stores. But it will provide a more localized shopping experience for customers. Taking the needs of local shoppers into consideration will be the mission of this new Target store. In a publicly issued statement, Target said that the smaller stores will have many of the same categories that you can find in the larger stores. Yet, the selection of goods available would be by the shopping needs of the local community. This is owing to the fact that there are some places where the ‘big store’ concept doesn’t fit. That’s agreed. Many shoppers would agree, though, that smaller stores can serve their needs as well. In fact, some shoppers feel lost in the bigger concept stores and avoid them. Smaller stores can provide a more personal shopping experience.
A concept store is one that sells a carefully selected range of goods. The type of goods are based on a particular idea to provide a certain type of shopping experience. The Beacon Hill Store which Target is opening is meeting the needs of local residents. It's a concept store rather than being a general store, the Beacon Hill store. It might not suit shoppers from another neighborhood. That’s okay. As the smaller store becomes more widespread, Target will open such stores where there's a requirement.
News in the same category
Everyone who hears the name 'Warby Parker' immediately thinks of glasses and sunglasses in the New York area, and the brand has expanded to include a number of locations in the U.S. and Canada, and recently a completely new branch in Paramus, New Jersey.
The Gap, the once cool clothing brand is facing hard times and has to close 175 of its stores in North America. Europe is on the list too.
On Memorial Day 2013, Walmart promised to hire 100,000 veterans by 2018. Two years later, the company announced that the new goal is 250,000 veterans by 2020.
Phatt Taco has made a spectacular comeback in August. The restaurant reopened its doors in a new space at 20 South State Street, Uptown Westerville – just a few metres from its former location.
