Target Wonderland Holiday pop-up store: also a glimpse at the future


News published on Tuesday, December 15, 2015


Target unveiled its Christmas pop-up store in downtown Manhattan last week, but this playground is also a test ground for future retail services.

Target Wonderland is located 2,541,452 miles away from Santa's workshop in the North Pole, so if you're not hanging around in the North Pole right now, New York is the alternative. Target just opened its 16,000 square feet pop-up location to offer a free family-friendly experience. Entering Target Wonderland is kind of like getting inside a huge Christmas magic lollipop. For your kids -and the one inside you-, a day may not be enough to enjoy the numerous spectacles. There's the famous Lego pirate ship, a drone area, a giant Etch A Sketch, a Christmas tree made with Hulk fists, a race-track for cars, ball pools, a “Frozen”-like castle to get glitter tattoos and many other funky displays.

But Target Wonderland is more than "just" a fantastic playground. As the company said: “Target Wonderland combines physical and digital shopping in exciting new ways, giving guests a peek at the future of retail, imagined by Target”. Once in the store, customers receive a custom lanyard along with a RFID (radio-frequency identification) key to scan and add the items they like to a digital shopping list. At check-out, they can review their order and choose which items they want to buy or not from their list. At this point, shoppers just have to wait at the fireplace until their purchases are delivered down the chimney.

  • Target Wonderland, 70 10th Avenue (at West 15th Street), New York City
  • Open from Dec. 9 through Dec. 22
  • Monday to Saturday, 10 a.m. to 8 p.pm.
  • Sunday, 10 a.m. to 6 p.m.

Photo: Target Corporate

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Shop by text with Nordstrom!

News published on 05/27/2015

Shop by text with Nordstrom!

Nordstrom is once again doing its best to facilitate our inclination for shopping and our communication with the salespeople. After Next last year, the upscale fashion retailer goes all the way with TextStyle.

A monthly Sephora selection for $10 a month

News published on 08/18/2015

A monthly Sephora selection for $10 a month

The cosmetics retailer is about to launch its own subscription box service: just like Birchbox or Glossybox, Sephora will treat you with a small selection of products every month.

Cintas converts 19.5 million plastic bottles into apparel

News published on 05/04/2015

Cintas converts 19.5 million plastic bottles into apparel

This 45th annual Earth Day was the occasion for Cintas Corporation to present its corporate responsibility report for 2014. Some very impressive figures were revealed.

Mattel unveiled the brand new version of the ThingMaker

News published on 02/22/2016

Mattel unveiled the brand new version of the ThingMaker

This year's New York Toy Fair gave Mattel the opportunity to unveil a completely redesigned version of their famous ThingMaker. Definitely looking forward to Christmas.

Target Wonderland Holiday pop-up store: also a glimpse at the future
Chain stores related to the news
Target
  • 1763 store Target listed
  • 26 customer review on our website
> All news Target