Warby Parker's first New Jersey store


News published on Tuesday, October 9, 2018


Everyone who hears the name 'Warby Parker' immediately thinks of glasses and sunglasses in the New York area, and the brand has expanded to include a number of locations in the U.S. and Canada, and recently a completely new branch in Paramus, New Jersey.

High Street Presence

Founded in Philadelphia in 2010, Warby Parker appeared in Vogue shortly after their launch and quickly grew from a small seed investment operation to a multi-million pound concern, and the company was recently valued at $1.2 billion dollars in 2015. Although Warby Parker was originally an online entity a physical presence has been retained, and the New Jersey branch is part of a move to continue to connect directly with shoppers on the high street by strategically placing stores in prominent places. 

Attracting customers new and old!

Westfield Garden State Plaza in Paramus is New Jersey's biggest mall so it is envisaged the shop will be attractive both to those who are already loyal customers and love the brand, but will also attract new shoppers who won't be able to resist the array of smart frames including sunglasses and a recently launched childrens' line. The shop looks both professional and fun, and as well as eyeglass frames there are a range of decorative books dotted around the store with some on sale. 

Valuable Insights

From the early days onwards the founders, who were graduates of the University of Pennsylvania's Wharton school, realised that physical shops gave them additional valuable insights into customer requirements as well as keeping Warby Parker in the public eye. To that end, Warby Parker now have over 75 stores in addition to the online shopping site, and the owners are savvy enough to realise that both online and actual shops are a recipe for success as long as the brand continues to be excellent. Their CEO's were quoted in a recent interview as saying that "retail isn't dead, but mediocre retail is dead." 

Charitable Aims

For prescription glasses customers can bring their prescription to the shop or have it emailed by their optician, and the Paramus store has plans for an eye doctor to be on site. The store also appeals to socially aware customers as the owners distribute glasses and sunglasses to charities for the needy for every pair sold, and the current total stands at more than four million pairs of glasses donated to charity at the last count!

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

A real Etsy shop at Macy's, in NYC

News published on 02/15/2016

A real Etsy shop at Macy's, in NYC

This is a world premiere: e-commerce website Etsy has opened its very first IRL shop. It's located at Macy's Herald Square, in New York City.

Target to open two small locations in Philadelphia

News published on 11/04/2015

Target to open two small locations in Philadelphia

The announcement was made at the beginning of this year and it is now confirmed: two small Target stores will open next year in Philadelphia.

Century 21 opens its tenth store

News published on 11/04/2015

Century 21 opens its tenth store

Century 21, the New York based department store, is opening its tenth location in valley Stream. This is the company's second store outside of the New York Metro.

Rick and Morty’s pop-up shop is coming to Alabama

News published on 10/26/2018

Rick and Morty’s pop-up shop is coming to Alabama

The Rickmobile will be making its way into Alabama as part of its 'Don't even Trip' tour.

Warby Parker's first New Jersey store