Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).
Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.
To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.
*Photo: Sephora
News in the same category
The first collaboration between the Californian music festival and the Swedish fashion retailer proved such a success that they're doing it again this year.
The cosmetics subscription box service Birchbox is now offering its own line of beauty products, under the name LOC, along with the other brand's articles.
In order to satisfy its customer's demand, Coborn's has just inaugurated its brand new gluten-free baking facility in St. Cloud, Minn.
When a guy working at Nest shops for Christmas presents but can't find a way to test the gadgets he found on the Internet, he opens a store. It's as simple as that.
