Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).
Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.
To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.
*Photo: Sephora
News in the same category
As part of their 50th anniversary celebrations Ralph Lauren are bringing back their coffee shop, once a feature of their flagship Fifth Avenue store in New York.
Behind on your holiday shopping? Don't worry, Kohl's is opened day and night through Christmas Eve.
A few days ago, the FDA approved a genetically modified salmon. The fish won't be labelled as such and it won't reach the market until two years from now.
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
