The now famous local and handmade e-commerce website Etsy was launched just over ten years ago. It has become a must ever since, giving everyone, from young designers to hobbyists, the opportunity to sell their products. Opening a real store might be a turning point in this company's strategy. Etsy unveiled its first store ever two weeks ago, in one the most prestigious and visited location (20 million visitors each year): Macy's Herald Square, in New York City.
The Etsy Shop is on Macy's recently refurbished lower level, knowned one below. The retailer's buying teams have selected more than 50 products from eight lucky Etsy sellers, along with five special items created for Macy's by Etsy shops Sol del Sur, Meera Lee Patel, and Modern Mud. The selection includes jewelry, homewares as well as stationery and, as Etsy stated, it "will be refreshed with new products every six to eight weeks, focusing on a different theme during each selling cycle".
Dana Mauriello, Director of Seller Category Growth at Etsy, also explained that "this partnership offers the opportunity for these Etsy sellers to share their designs with the tens of thousands of customers from around the world that visit Macy’s Herald Square each day. The Etsy Shop at Macy’s will bring to life the connections made between designers and buyers in search of unique goods. Shoppers will be able to learn more about the person behind the products through displays that tell the story of the designer and offer a sneak peak into their making process."
Photo: Etsy News Blog
News in the same category
That's good news for 99 Cents Only: after a struggling phase, efforts have paid off and the bargain stores chain is back to positive.
Everybody loves designer labels, no matter how much they say they don’t. That’s one of the reasons why everybody loves Marshalls. All those lovely designer labels at deeply discounted prices.
As they were celebrating their first year as a public company, Smart & Final unveiled their “Project 100” plan, a project involving their Extra! And Cash&Carry stores.
The cosmetics subscription box service Birchbox is now offering its own line of beauty products, under the name LOC, along with the other brand's articles.
