McDonald's breakfast menus represent no less than 25% of the fast-food chain sales, a result many competitors envy: that's more than any other in the fast-food industry. Since the company has been going through some growth issues for a while, it's a good time to bring new ideas. Many customers have been urging McDonald's to provide breakfast orders all day long, so why not start here.
A first test has been carried out last April, in 94 restaurants in San Diego and its area, but cautiously: the McMuffin menu (only) was served all day long, with success, encouraging the fast-food giant to repeat the experiment last June in Greenville and Greenwood, Miss. then this month, through more than 130 restaurant in Nashville, Tenn.
The main problem about offering breakfast and burgers alongside is the room they need for grill and preparation. Cooking both at the same time could have an impact on the "fast" part of the food, especially during rush hours. Still, MacDonald's really needs improvement and is said to have asked all franchisees to consider offering the breakfast menu all day long, from this October.
*Photo: McDonald's
News in the same category
Here’s a piece of great news for everyone who loves Asian cuisine in general, and ramen in particular! There is a new Ramen Shop in San Antonio called The Cherrity Bar, this is a place worth visiting.
Los Angeles has been chosen as the location for 'Rice Box' - a great new Cantonese-style shop that provides rice boxes to go for busy people in downtown LA but with an emphasis on good quality food.
Boston will soon get it's very own Vivi Bubble Tea store. Located in the Brighton Centre, in Brighton, the store will replace Wah Foong Electronics, which have been based in the centre for more than a decade.
Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.