McDonald's breakfast menus represent no less than 25% of the fast-food chain sales, a result many competitors envy: that's more than any other in the fast-food industry. Since the company has been going through some growth issues for a while, it's a good time to bring new ideas. Many customers have been urging McDonald's to provide breakfast orders all day long, so why not start here.
A first test has been carried out last April, in 94 restaurants in San Diego and its area, but cautiously: the McMuffin menu (only) was served all day long, with success, encouraging the fast-food giant to repeat the experiment last June in Greenville and Greenwood, Miss. then this month, through more than 130 restaurant in Nashville, Tenn.
The main problem about offering breakfast and burgers alongside is the room they need for grill and preparation. Cooking both at the same time could have an impact on the "fast" part of the food, especially during rush hours. Still, MacDonald's really needs improvement and is said to have asked all franchisees to consider offering the breakfast menu all day long, from this October.
*Photo: McDonald's
News in the same category
After several waves of food contamination in the last six months, all Chipotle restaurants in the US will be closed on February 8th to allow employees to attend food safety meetings.
Several salmonella cases have being recently reported in three states, triggering the recall of more than 3m pounds of frozen chicken products from Barber Foods and Aspen Foods.
Like any large city, Baltimore has a wide variety of stores supplying food. Many have unique philosophies and provide specific types of food.
To preserve a wine's qualities for several days, it has to avoid any contact with ambient air. Thus, Air Cork is a small balloon which must be inserted into the opened bottle. When inflated, it acts like a cork and protects the wine.
