McDonald's breakfast menus represent no less than 25% of the fast-food chain sales, a result many competitors envy: that's more than any other in the fast-food industry. Since the company has been going through some growth issues for a while, it's a good time to bring new ideas. Many customers have been urging McDonald's to provide breakfast orders all day long, so why not start here.
A first test has been carried out last April, in 94 restaurants in San Diego and its area, but cautiously: the McMuffin menu (only) was served all day long, with success, encouraging the fast-food giant to repeat the experiment last June in Greenville and Greenwood, Miss. then this month, through more than 130 restaurant in Nashville, Tenn.
The main problem about offering breakfast and burgers alongside is the room they need for grill and preparation. Cooking both at the same time could have an impact on the "fast" part of the food, especially during rush hours. Still, MacDonald's really needs improvement and is said to have asked all franchisees to consider offering the breakfast menu all day long, from this October.
*Photo: McDonald's
News in the same category
Target is getting ready to introduce its new grocery brand, Good & Gather throughout the US.
Pennsylvania is due to get it's very first Lidl. The German grocery store is due to open this month in the city and will bring its huge range of cut-price groceries along with it.
Diet Pepsi sales have declined over the past few years, mainly because consumers are becoming more and more concerned by their health and the threat aspartame may represent.
If you are from Chicago and a fan of Krispy Kreme, you should like this – Krispy Kreme is making a return to the Windy City after a hiatus of more than a decade.
