McDonald's breakfast menus represent no less than 25% of the fast-food chain sales, a result many competitors envy: that's more than any other in the fast-food industry. Since the company has been going through some growth issues for a while, it's a good time to bring new ideas. Many customers have been urging McDonald's to provide breakfast orders all day long, so why not start here.
A first test has been carried out last April, in 94 restaurants in San Diego and its area, but cautiously: the McMuffin menu (only) was served all day long, with success, encouraging the fast-food giant to repeat the experiment last June in Greenville and Greenwood, Miss. then this month, through more than 130 restaurant in Nashville, Tenn.
The main problem about offering breakfast and burgers alongside is the room they need for grill and preparation. Cooking both at the same time could have an impact on the "fast" part of the food, especially during rush hours. Still, MacDonald's really needs improvement and is said to have asked all franchisees to consider offering the breakfast menu all day long, from this October.
*Photo: McDonald's
News in the same category
If you are from Chicago and a fan of Krispy Kreme, you should like this – Krispy Kreme is making a return to the Windy City after a hiatus of more than a decade.
There's no treat that's more iconic for summer than ice cream. Chasing after the frozen treat truck or enjoying a towering cone are among many people's best summertime memories.
Fans of mega food, Panera Bread, will be happy to know that a new location is set to open in Evansville West Side.
Taking account of both the customer's concern and a strong ambition to offer ever better products, Aldi just announced the reformulation of its branded food range.
