McDonald's breakfast menus represent no less than 25% of the fast-food chain sales, a result many competitors envy: that's more than any other in the fast-food industry. Since the company has been going through some growth issues for a while, it's a good time to bring new ideas. Many customers have been urging McDonald's to provide breakfast orders all day long, so why not start here.
A first test has been carried out last April, in 94 restaurants in San Diego and its area, but cautiously: the McMuffin menu (only) was served all day long, with success, encouraging the fast-food giant to repeat the experiment last June in Greenville and Greenwood, Miss. then this month, through more than 130 restaurant in Nashville, Tenn.
The main problem about offering breakfast and burgers alongside is the room they need for grill and preparation. Cooking both at the same time could have an impact on the "fast" part of the food, especially during rush hours. Still, MacDonald's really needs improvement and is said to have asked all franchisees to consider offering the breakfast menu all day long, from this October.
*Photo: McDonald's
News in the same category
Philz Coffee is to open its first Chicago outlet in Wicker Park soon. This San Fransisco-based company has many fans and the actual Wicker Park opening date is Saturday, June 22 2019.
Several salmonella cases have being recently reported in three states, triggering the recall of more than 3m pounds of frozen chicken products from Barber Foods and Aspen Foods.
A few weeks ago, Chipotle announced that their food would be 100% GMO free. Now there's not a week without at least one fast food chain claiming they're going to be “more natural”, the new reputation booster.
After encouraging results in Chicago and Minnetonka, Target plans to expand its food tests in L.A. next year.
