When buying your favorite orange juice, and considering it's a Tropicana product, there's something you should notice any time soon: the Non-GMO Project seal featured on the bottles and cartons. The fruit-based beverage company obtaining the label is feeding the debate. Tropicana is owned by PepsiCo, a multinational which is mostly known for being against the obligation of such certifications. So, asking for the Non-GMO Project certification for a product that doesn't need one looks more like a marketing move than anything else. It's been a very efficient selling point for a while now.
There is no genetically modified oranges on the market, at least for now. There are most certainly researches being conducted somewhere but as for today, oranges are GMO-free and so is a 100% orange juice. "Consumers today have a desire for transparency from brands, and that desire is only going to increase" said Björn Bernemann, VP and general manager for Tropicana in North America, to The New York Times, adding "Tropicana Pure Premium is non-GMO, and it always has been. Some consumers, however, are expressing a desire to get beyond what brands are actually telling them, and we felt having external verification would give our consumers assurance."
Photo: Tropicana
News in the same category
Like any large city, Baltimore has a wide variety of stores supplying food. Many have unique philosophies and provide specific types of food.
Several salmonella cases have being recently reported in three states, triggering the recall of more than 3m pounds of frozen chicken products from Barber Foods and Aspen Foods.
Los Angeles has been chosen as the location for 'Rice Box' - a great new Cantonese-style shop that provides rice boxes to go for busy people in downtown LA but with an emphasis on good quality food.
Phatt Taco has made a spectacular comeback in August. The restaurant reopened its doors in a new space at 20 South State Street, Uptown Westerville – just a few metres from its former location.
