Kola nut is the key ingredient in Pepsi, and it's going to be the key theme of the company's first step in the hospitality business. The Kola House is "a modern hub for consumers to share social and immersive experiences that were anchored in the exploration of our cola's artisanal craft and flavor. The Kola House represents a new space for us to support our consumer-first approach to drive authenticity and innovation around our beverage offerings and ideals" explains Seth Kaufman, PepsiCo North America Beverages' Chief Marketing Officer.
So flavor and taste will be in the hands of Alex Ott, a cocktail magician who is far more than just a bartender. Discovering the kola nut will also be done through an artisanal menu concocted by a chef. That's for the beverage and food part. As for the entertainment side, the Kola House "will also serve as a transformative event space for pop culture moments in music, art, style, film, sports and more", stated PepsiCo's press release. Meaning the customers will be able to attend concerts or art exhibitions in privileged conditions.
The renovation of the 5,000 sq ft location, in New York City's Meatpacking District, is still in progress and the interior design team is working with Kravitz Design Inc. (yes, as in Lenny) to "create a space that brings the Kola House vision to life as a multifaceted culinary and culturally exciting experience" said Lenny Kravitz (see?). The goal is not to put Pepsi logos everywhere, but to achieve something subtle and classy and, above all, get people to talk about this spot on social networks. We'll just have to wait until this spring for the Kola House to open.
Photo: PepsiCo
News in the same category
Aldi is becoming one of the most popular places to do grocery shopping, and for good reason.
California has always been a popular tourist destination for sun seekers, but many tourists are now flocking to California for different reasons.
Two days ago, on May 30, Toys”R”Us started its campaign to benefit Alex's Lemonade Stand Foundation. This non-profit association collects funds to help find a cure for childhood cancer and support the families. Here's how you can help.
Ikea, the world-famous Swedish home goods and furniture retailer has opened a small-format shop in New York’s Upper East Side and has plans to roll out a further 12 similar sized shops nationwide.
