Stella And Dot: From jewelry to apparel

Stella And Dot: From jewelry to apparel


Way of consumption New Products

The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.

Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her 'stylist' selling concept: involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.

Stella & Dot is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the Retail Gazette, the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.

Photo: Stella & Dot

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Trejo's 'Machete' Tacos to open in L.A. any time soon

Trejo's 'Machete' Tacos to open in L.A. any time soon

Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.

  • Food/Health
  • New Products
Burger King adds hot dogs to the menu

Burger King adds hot dogs to the menu

Burger King just added a hot dog to its menu, hoping it's going to follow the Whopper's steps and become America's favorite hot dog.

  • New Products
Adidas and Parley: a partnership for sustainable projects

Adidas and Parley: a partnership for sustainable projects

Turning ocean plastic debris into sport shoes is adidas and Parley's way to show how industry can contribute to stop ocean pollution.

  • New technologies
  • Way of consumption
Thin Ice: just wear their clothes and lose weight

Thin Ice: just wear their clothes and lose weight

This sounds too good to be true but it looks like it's now possible to lose weight just by wearing clothes. Thin Ice guarantees a loss of 500 to 1,000 calories a day.

  • New technologies
  • New Products
Stella And Dot: From jewelry to apparel