Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her 'stylist' selling concept: involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.
Stella & Dot is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the Retail Gazette, the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.
Photo: Stella & Dot
News in the same category
Socialite Olivia Palermo designed a complete spring collection with Nordstrom: Olivia Palermo + Chelsea28.
Announced at the end of 2013 by the internet giant, the Amazon Prime Air service should soon start in the United States. This delivery service was temporarily authorised by the American authorities, under certain conditions.
Phatt Taco has made a spectacular comeback in August. The restaurant reopened its doors in a new space at 20 South State Street, Uptown Westerville – just a few metres from its former location.
Created last year by 10 of the biggest companies in the US, The Closed Loop Fund has announced its first three projects to increase recycling processes in the country.
