Long gone are the days of the 1947 women's clothing small store, in Sweden. The Swedish fashion brand H&M (for Hennes & Mauritz) now owns 3,500 stores around the world and will inaugurate its 362nd address in the US. But it's not just another store. Its the 13th location in Manhattan. Oh, and it's the retailer's largest store in the world. The 63,000-sq.-ft. space will open its doors on May 20, in Herald Center, at the intersection of Broadway and Avenue of The Americas. All H&M lines (Women, Men, Kids, Young) will be displayed, as well as the Home collection. Shoes, both for women and men, will have their dedicated department. A 35 ft. glass facade will include a huge LCD screen, and if you want, you'll be able to stroll around a 30 ft high atrium inside the building. Last but not least, John Legend himself will play for the grand opening, cut the ribbon and shake hands with 20 lucky randomly chosen persons.
*Photo: via Retailing Today
News in the same category
Muji has announced a new pop-up store in New York. The Japanese lifestyle brand is set to open a temporary store in the Soho district, from the 30th August 2019.
Physical stores might be an unsteady business landscape for some brands but Sephora has not encountered many problems in the brick-and-mortar sector.
Macy's has launched its own way to mix style and charity with its Fashion Pass. For a few weeks and with $5, both customers and charities will benefit from this innovative idea.
The Rickmobile will be making its way into Alabama as part of its 'Don't even Trip' tour.
