The event took place at the end of November at the Muller'sches Volksbad in Munich, Germany. Adidas was then about to officially unveil what it claims to be 'the fastest swimsuit ever': the Adizero XVI. Some of the fastest competitive swimmers in the world, including Coralie Balmy, Allison Schmitt, Michael Andrew, Chris Walker-Hebborn and Cesar Cielo, were certainly not afraid to go for a dip and make a demonstration of the revolutionary swimsuit.
To create this technological marvel, Adidas has 'worked with biomechanics, physiologists, fabric and pattern experts, plus a global pool of elite athletes'. The three major advancements achieved by the company and its team of experts are X-Tra Energy for the energy optimisation, X-Tra Flow for the intelligent materials and X-Tra Fit is the stroke-specific biometric fit.
As Deborah Yeomans, Director Future for Adidas explains: "Elite swimmers know that to create their best race, every millisecond counts. Correct body positioning, water flow and a smooth aerodynamic fit all combine to make the difference between a medal on the world's stage and disappointment. With the Adizero XVI we have deconstructed the swimsuit status quo and rebuilt it to optimise the natural movement of the human body. We look forward to seeing the swimsuit propel our athletes onto the podium this summer". The Adizero XVI line of swimsuit will be available for sale from February 2016.
Photo: Adidas News
News in the same category
If you have lively kids and are afraid of them getting bored this summer, try some creative activities with Jen Garner's collection for Jo-Ann.
Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.
Reborn in 1997, the mythical French notebooks have since regained their fame and success above all expectations. They're now competing with new technologies and chose to be a partner rather than an opponent.
The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.
