Many grocery or food retailers end up with their own lines of self-named products. Macy's, even if not a food specialist, is no exception to the rule. The chain department store asked KDM Global Partners to create Macy's private wine label. KDM is an expert in wine customising based in Philadelphia. The winemaker produces wine brands for restaurants, retailers or special events, and covers the whole process from creation to distribution. According to Jonathan Gelula, KDM's President: "Macy's will have three wonderful, beautifully-packaged wines to offer its guests. Private label wines are great for a retailer's store margins and category bottom lines."
Macy's selection includes three exclusive wines: a Cabernet Sauvignon, a Chardonnay and a Pinot Noir. The wine collection will be available this Fall at some Macy's restaurants (such as the Walnut's Room in Chicago) and selected stores: "We are excited to introduce our customers to three outstanding wines that pair beautifully with our iconic menu items. Dining at Macy's will be enhanced for our customers when they choose one of our new Macy's Select wines" said Macy's Foods Group Vice President Warren Wolfe.
Photo: prnewswire.com
News in the same category
Amazon is the most important online retailer in the US. The company recently launched its own line of grocery products and wants to expand it to food and households items.
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
Disney's Playmation toys are actually beyond toys. Wearables, motion sensors, wireless technology amongst others, will allow your kids to be a real part of the story, in a way that's really innovative. Welcome to a new smart toys era.
This year's New York Toy Fair gave Mattel the opportunity to unveil a completely redesigned version of their famous ThingMaker. Definitely looking forward to Christmas.
