Many grocery or food retailers end up with their own lines of self-named products. Macy's, even if not a food specialist, is no exception to the rule. The chain department store asked KDM Global Partners to create Macy's private wine label. KDM is an expert in wine customising based in Philadelphia. The winemaker produces wine brands for restaurants, retailers or special events, and covers the whole process from creation to distribution. According to Jonathan Gelula, KDM's President: "Macy's will have three wonderful, beautifully-packaged wines to offer its guests. Private label wines are great for a retailer's store margins and category bottom lines."
Macy's selection includes three exclusive wines: a Cabernet Sauvignon, a Chardonnay and a Pinot Noir. The wine collection will be available this Fall at some Macy's restaurants (such as the Walnut's Room in Chicago) and selected stores: "We are excited to introduce our customers to three outstanding wines that pair beautifully with our iconic menu items. Dining at Macy's will be enhanced for our customers when they choose one of our new Macy's Select wines" said Macy's Foods Group Vice President Warren Wolfe.
Photo: prnewswire.com
News in the same category
If you're bored with your usual cocktails, try this: Owl's Brew is a tea, especially made to renew the mix and give it a fresh twist.
This sounds too good to be true but it looks like it's now possible to lose weight just by wearing clothes. Thin Ice guarantees a loss of 500 to 1,000 calories a day.
How about a pair of jeans that doesn't need to be washed and still remains fresh and clean? This is not a dream anymore, since Odo Denim has figured out how to realise such a miracle.
Be ready for Force Friday on September 4 at 12:01 am: all Toys"R"Us stores will celebrate the upcoming movie Star Wars: Episode VII – The Force Awakens, with exclusive offerings, exhibition and so much more.
