The brand, which has now been operating for over a year, sell home goods to the people of America with a focus on mattresses and bedding. Their new Tiny Homes concept allows them to show off their range in person, through the use of a little house on wheels.
Walmart's Tiny Home made its debut in New York City on the 7th February and will now embark on a tour of the United States. The Tiny Home is actually a 238 square foot, functional house which features four rooms, each showing off products from the Allswell range.
Shoppers can arrange a viewing of the house and see for themselves how products such as the Luxe mattress or lower-priced mattresses look in a home environment. It seems that customers, ever since the launch of the Allswell brand on Walmart's digital platform have been crying out to test the mattresses before they purchase them. The Tiny Home concept gives them the opportunity to do just that in an extremely fun way.
As they visit the Tiny Home, Walmart customers will also have the opportunity to choose a promotional code from the 'Dream Jar'. They could pull out a number of money-saving offers from this jar including 10-20% off any purchase in the Allswell range, to actual money-off coupons with the maximum providing a $500 discount. As they look around the Tiny Home, shoppers will also be encouraged to take plenty of photographs, especially of the 'It was all a Dream' shower featuring custom-made tiles and the photo-booth with a bird's eye view looking down towards the master bed.
With complimentary tea, coffee and cakes, as well as plenty of bedding and inspiration on offer, it seems that customers will be in for a treat when this little house on wheels arrives at their local Walmart.
Tour of the United States
The Tiny Home will be introduced in New York City and will then take a tour of the United States. Over three months, the home will be available for shoppers to peruse in states such as Texas, Pennsylvania, Georgia, Tennessee, Oregan, Portland and California. Shoppers will really enjoy popping in to see what the Allswell brand has to offer and then going home to choose the goods that they think will look great in their homes online.
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