It is not so well known for its food, although Korean restaurants are not an unfamiliar sight. One Korean food retailer, however, is a major success story.
Paris Baguette is a franchise arm of Paris Croissant, a massive bakery chain relatively unknown outside of South Korea but owned by the formidable SPC Group, one of the oldest brands in the confectionery and bakery industry in Korea. The bakery-café sells French-style croissants, cakes, pastries, salads, and sandwiches to eat in or take out. It was launched in 1988 and has more than 3,500 locations in South Korea, China, Singapore, Vietnam, and France.
There are also 77 stores in the United States and in expansion plans announced in May 2019, New York will gain six new locations, doubling the number in Manhattan and increasing the number in the greater Metropolitan area to 21.
The new Paris Baguette stores in New York are planned to be opened between May and September 2019. The locations are:
As well as the New York expansion, the chain announced the availability of the new Paris Baguette Rewards app. Using the app, customers will be able to collect points on their purchases and receive special offers. The app is available in iOS and android versions.
On announcing the expansion, Jack F. Moran, Chief Executive Officer of Paris Baguette stated "We are growing at a rapid pace and this milestone moment helps to increase our brand's awareness in the U.S., while still providing the high-end quality, consistency, and authenticity we are known for across the globe."
News in the same category
Like any large city, Baltimore has a wide variety of stores supplying food. Many have unique philosophies and provide specific types of food.
Diet Pepsi sales have declined over the past few years, mainly because consumers are becoming more and more concerned by their health and the threat aspartame may represent.
It’s very much your neighborhood grocery store, passed down from father to son and grandson. But it’s much more than that.
If you are from Chicago and a fan of Krispy Kreme, you should like this – Krispy Kreme is making a return to the Windy City after a hiatus of more than a decade.
