Target has teamed up with Disney to ensure that 25 of the chain's locations will host dedicated Disney sections. These departments are located near the sections for children's clothing and toys, putting them in prime positions to attract younger customers and their parents. Each Disney section will have around roughly 750 square feet of floor-space, with room for over 450 different items from popular Disney brands such as Frozen, Star Wars, Marvel, Winnie the Pooh and more. These will include items exclusive to dedicated Disney Store locations. As these are some of the biggest brands in the field of children's entertainment and marketing, the stores are expected to become success stories with children and families, particularly when the Christmas shopping season is underway and parents will be stocking up on the major new toy releases.
The stores open up at a major point in the year for Disney, as both Frozen 2 and Star Wars: The Rise of Skywalker are expected to do good business in cinemas, and the Target departments are operating in time for the Frozen Fan Fest and Triple Force Friday promotional events. The new departments are sure to provoke a large amount of excitement from young customers, along with business from their parents. As well as products, the sections include music, interactive displays, and even seating areas with space for families to sit back and in front of clips from beloved Disney films. On top of that, children are allowed to take part in photo-ops with props such as princess crowns and lightsabers. On top of the 25 current locations, it is expected for 40 more locations to be established by October 2020.
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