Samsung Opens First-Ever Retail Stores in the US to Take on Apple


News published on Thursday, March 28, 2019


Previously Samsung offered pop-up shops around the US that were focused on letting customers experience the brand's products and technology.

These shops did not sell or support the products but were only aimed at providing the experience of the Samsung brand. In a bid to expand its presence in the United States and take on the arch-competitor, the Korean giant opened its first retail shops in the US. The three new Samsung retail shops, which are known as Samsung Experience Stores, were inaugurated on February 20. The launch coincided with “Galaxy UNPACKED” in San Francisco where the company revealed its first foldable phone, the Galaxy X and three versions of the new Galaxy S10 smartphone.

All three retail stores are located in major metropolitan areas - Roosevelt Field on Long Island in New York, The Americana at Brand in Los Angeles and The Galleria in Houston. Each shop will allow customers to browse and buy the latest Samsung products and devices including the smartphones, tablets, wearables, televisions and smart home devices. The shops will also act as "playground" for customers to get hands-on experience with new products, play video games at its "4K gaming lounge and interact with the company’s "4D Virtual Reality". The Samsung Experience Stores will also offer customer support and assistance including walk-in repair for Samsung devices.

The Samsung Experience Stores are vaguely reminiscent of Apple shops with a minimalistic, open floor space design, bright lighting, benches to sit on and large screens demonstrating products and software. The staff even wear blue t-shirts similar to Apple's staff.

Samsung retail shops – how it could help

The trio of Samsung Experience Stores is the first major push for the Korean company to expand its reach to its US customers. In 2012, the brand opened retail shops in the UK, but most of the shops are seeing low traffic. It remains to be seen if the US stores will witness low traffic like in the UK or give the brand the footing it needs to challenge the already established retail front, Apple. However, the company has a long catching-up to do considering its arch-rival has 272 retail stores in the US and 234 across 24 countries.

If the three shops prove a success, then we can expect to see more of these shops in the United States. Alongside the stores, the Korean firm plans to launch pop-up shops throughout the US this month.

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Rick and Morty’s pop-up shop is coming to Alabama

News published on 10/26/2018

Rick and Morty’s pop-up shop is coming to Alabama

The Rickmobile will be making its way into Alabama as part of its 'Don't even Trip' tour.

  • Shop
Whole Foods Market wants to triple its locations in the US

News published on 08/10/2015

Whole Foods Market wants to triple its locations in the US

In addition to the recent news of their soon-to-be-launched 365 by Whole Foods Market chain, the healthy food supermarket just announced their long-term goal: 1,200 Whole Foods Market locations in the US.

  • Shop
b8ta: shop the Internet of Things in a brick-and-mortar store

News published on 01/12/2016

b8ta: shop the Internet of Things in a brick-and-mortar store

When a guy working at Nest shops for Christmas presents but can't find a way to test the gadgets he found on the Internet, he opens a store. It's as simple as that.

  • New technologies
  • New Products
Caffeine inhalation is the new energy shot

News published on 09/07/2015

Caffeine inhalation is the new energy shot

If you can't even find the time to sit a few minutes for a much-needed caffeine shot, inhalation may be the solution. Actually, it's becoming very trendy.

  • New technologies
  • New Products
Samsung Opens First-Ever Retail Stores in the US to Take on Apple
Chain stores related to the news
Apple
  • 0 store Apple listed
  • 0 customer review on our website
> All news Apple