Once known as CityTarget or TargetExpress, these “flexible format Target” stores (as described by the company) are designed to cater to a dense urban area, where people working or living in the neighborhood can grab lunch or run quick errands in no time. These urban-focused stores are probably one of the reasons that have been making Target bounce back. Last February, the supermarket chain announced the opening of 15 new locations in the country, 8 of them being TargetExpress stores, including one in Philadelphia.
Eventually, there won't be one but two new locations in Philly planned for next July, right in the city center. As Target spokeswoman Erika Winkels said: "This community has indicated a need for a convenient grocery option, including large grab and go area with sandwiches, salads, and breakfast items like yogurt, and midday snacks, which will be located at the front of the store for busy professionals and weekend shoppers."
The first store, 21,000 sq. ft and two floors, will be located at 19th and Chestnut Streets (Rittenhouse Square). Along with the usual grocery products, it will propose apparel, home, tech, cosmetics, fresh groceries, Target Mobile and Order Pick-up services. The second one will open at 12th and Chestnut Streets (Washington Square West). This 19,000 sq. ft store will offer a selection of health and cosmetic products, toys, sporting goods, pharmacy, Order Pick-up and Starbucks.
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