Twitter Halo, from Twitter, Inc., is a multi-camera device designed to capture 360 degree videos. These short videos can be shared on Twitter, in real time. To launch this new tweeting format, Twitter, Inc. partnered with a long-term friend and collaborator: fashion designer Tommy Hilfiger. “Fashion and Twitter go hand-in-hand, and Tommy Hilfiger is one brand that's consistently ahead of the curve when it comes to implementing creative uses of Twitter” said Twitter's Head of Brand Strategy Ashley Vinson. In fact, Hilfiger really is into these digital ways of communication and, for example, used Twitter Mirror and Vine 360 Booth on previous runaway shows last year, to share the experience from the inside.
So Monday September 14th in New York was a world premiere. During the brand's Spring 2016 Fashion Show, Hilfiger has launched Twitter's new video feature, Halo. Every Halo 360 degree video captured before, during and after the show was shared in real time through the platform with the hashtag #tommyspring16. “As the market for virtual reality and 360 content expands,” says Avery Baker, Chief Marketing and Brand Officer at Tommy Hilfiger, “this is a new step to integrate this sort of multimedia content directly into a social media feed.”
News in the same category
News published on 03/30/2015
Announced at the end of 2013 by the internet giant, the Amazon Prime Air service should soon start in the United States. This delivery service was temporarily authorised by the American authorities, under certain conditions.
News published on 12/08/2015
An expresso gives a great boost but it won't last more than a short time, and too much caffeine has its side effects. But as it turns out, Nestlé has taken an active interest in cubosomes to deliver molecules of nutrients I a controlled fashion.
News published on 01/26/2016
How about a pair of jeans that doesn't need to be washed and still remains fresh and clean? This is not a dream anymore, since Odo Denim has figured out how to realise such a miracle.
News published on 03/10/2015
Recently presented in Germany, the prototype of the future Hello Barbie is already controversial. Nicknamed “Stasi Barbie”, Mattel’s new connected doll could soon know more about children than their own parents.