Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Toys“R”Us fifth fund-raising campaign to cure cancer has just begun


Shop Way of consumption

Two days ago, on May 30, Toys”R”Us started its campaign to benefit Alex's Lemonade Stand Foundation. This non-profit association collects funds to help find a cure for childhood cancer and support the families. Here's how you can help.

Born on the 18th day of 1996, Alexandra Scott was diagnosed with neuroblastoma just before her first birthday. At 4, she received a stem cell transplant and had to stay another few weeks in the hospital. That's when she decided to hold a lemonade stand in her front yard as soon as she would return home, so she could get money and "give it to the doctors to help other children too". Alex and her older brother raised $2,000. Her lemonade stand became an annual tradition in the Scott's front yard, and her story motivated supporters all around the country, then across the world, to hold a lemonade stand and send the money to Alex. Sadly, she passed away in August 2004. Her tenacity made her raise $1 million during her short life. But her wonderful work and dedication to fight pediatric cancer goes on through Alex's Lemonade Foundation, the organization her parents, Liz and Jay, started in 2005.

Toys”R”Us began its partnership with Alex's Lemonade Foundation in 2011 and the company has since collected from customers, employees and local communities, more than $8,5 million to contribute to Alex's foundation and help cancer research and the families affected. The toys retailer started its fifth ALSF campaign last Saturday and it will last for eight weeks, until July 31. If you want to be a part of it and support Alex's commitment, you can make a donation at any Toys”R”Us or Babies”R”Us stores nationwide, or online. You can also invade social media using #Stir4ACure (hope being the most important ingredient to stir in that particular lemonade) and @Toysrus to share the initiative. Of course, you can participate by hosting your own Alex's Lemonade stand in her name. Toys”R”Us pages on Facebook, Instagram or Twitter will regularly report on the fund-raising progress and the different ways to get involved in fighting childhood cancer that strikes more than 260,000 kids every year around the world.

*Photo: toysrus.com and alexslemonade.org

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Lidl intends to cross the Atlantic too

Lidl intends to cross the Atlantic too

Really, our country seems to be the best location when it comes to European grocery retailing expansion. We will have another shopping option in 2018 with Lidl.

  • Shop
  • Way of consumption
Hermès opens a shop in New York

Hermès opens a shop in New York

Influential in the retail world since 1837, Hermès the luxury brand store has opened a new shop in New York.

  • Shop
No more eBay same-day delivery service in the US

No more eBay same-day delivery service in the US

It's been on the hot seat for months and it's now official: eBay shuts down its same-day delivery service in the US.

  • Way of consumption
Pirch: make yourself at home. Really.

Pirch: make yourself at home. Really.

Pirch, a Californian bathroom and kitchen furniture retailer, offers what's best in this area. Still, you can go there and buy a simple plumbing supply at a fair price. And, while you are there, why not try a fancy shower.

  • Shop
  • Way of consumption
Toys“R”Us fifth fund-raising campaign to cure cancer has just begun