The event took place at the end of November at the Muller'sches Volksbad in Munich, Germany. Adidas was then about to officially unveil what it claims to be 'the fastest swimsuit ever': the Adizero XVI. Some of the fastest competitive swimmers in the world, including Coralie Balmy, Allison Schmitt, Michael Andrew, Chris Walker-Hebborn and Cesar Cielo, were certainly not afraid to go for a dip and make a demonstration of the revolutionary swimsuit.
To create this technological marvel, Adidas has 'worked with biomechanics, physiologists, fabric and pattern experts, plus a global pool of elite athletes'. The three major advancements achieved by the company and its team of experts are X-Tra Energy for the energy optimisation, X-Tra Flow for the intelligent materials and X-Tra Fit is the stroke-specific biometric fit.
As Deborah Yeomans, Director Future for Adidas explains: "Elite swimmers know that to create their best race, every millisecond counts. Correct body positioning, water flow and a smooth aerodynamic fit all combine to make the difference between a medal on the world's stage and disappointment. With the Adizero XVI we have deconstructed the swimsuit status quo and rebuilt it to optimise the natural movement of the human body. We look forward to seeing the swimsuit propel our athletes onto the podium this summer". The Adizero XVI line of swimsuit will be available for sale from February 2016.
Photo: Adidas News
News in the same category
Mattel released a new collection of Barbie dolls last week: the Fashionistas collection wants to reflect the diversity of all types of women.
Students at the Rhode Island School of Design will be able to enter a design contest organized by Kikkerland Design and The Container Store.
If you're bored with your usual cocktails, try this: Owl's Brew is a tea, especially made to renew the mix and give it a fresh twist.
This 45th annual Earth Day was the occasion for Cintas Corporation to present its corporate responsibility report for 2014. Some very impressive figures were revealed.
