A year ago, Amazon launched Prime Pantry, a grocery service that enables Prime members to get small non-perishable supplies delivered to their door for $5.99. Last December, Amazon followed the lead of the main supermarket chains by the introduction its own brand of groceries, Elements. The first products labelled Elements were baby wipes, then diapers. But the diapers encountered quite a bad feedback due to the poor quality customers reported only weeks after they were released. Amazon immediately replied by removing the diapers from sale and promised to redesign them.
It's a good lesson to learn from and surely Amazon will be very careful when choosing partners to expand the Elements range, especially since food is a very sensitive topic. Milk, cereals, baby food, pasta, coffee and various sanitary items are some of the many products Amazon has been seeking trademark protection for, a few weeks ago, to sell them under its private label. Amazon hasn't officially communicated on the subject yet, so it's difficult to know when this new food range will become a reality and if it's going to be for Prime subscribers only or not. But it will surely shake things a little when the time comes.
*Photo: Amazon Elements
News in the same category
Starting this week, there's a new feature in McDonald's all-day breakfast menu: the McGriddle sandwich. But it's available in Tulsa only.
Disney's Playmation toys are actually beyond toys. Wearables, motion sensors, wireless technology amongst others, will allow your kids to be a real part of the story, in a way that's really innovative. Welcome to a new smart toys era.
After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.
During the ‘80s and ‘90s, big-box electronics outlets were doing extremely good. That was the period when new stores were positioning themselves, and the already established were further cementing their place.