It is thought that the pop-up store will remain open for a six-month period. This new pop-up concept follows the opening of the new Muji store in mid-town New York on American Independence Day. This store demonstrates how well the brand is doing in the US and as their third largest location in the country, it delivers a great range to its customers. The new pop-up store can only cement this success.
The concept behind the new Muji pop-up store is to demonstrate the foundation and philosophy of the brand to its customers. To do this it will display posters that have been used throughout the history of the brand as well as videos that demonstrate their initiatives around the world. There will also be a selection of items for sale, including some of their famous homeware and it is thought that these will be offered at special, discount prices. Customers in New York, it seems are in for a real treat as they have the opportunity to understand the meaning behind the Muji brand.
The posters that will be on display will cover the brand's history from 1980 to 2000. It will give customers the chance to see the efforts that go into their production in terms of graphic design. Muji has always placed such an importance on creating artwork that will really appeal to their customers and seeing this up close and personal will be a real treat. Much of the artwork will feature the work of Japanese graphic designer Ikko Tanaka. It is thought that he is responsible for bringing a blend of traditional Japanese aesthetics with modern design concepts. His work has made it possible for Muji to communicate the features of their brand to a wider audience.
There will also be a screening area in the pop-up store that will give customers the chance to see what Muji are trying to achieve around the world. It will display the concepts behind the Muju branded hotel, camp and diner. Iconic products from the brand's history will also be on display, although they will not be available to purchase. There will, however, be a selection of some of their most famous homewares on sale at a discount price. New York Muji fans are certainly in for a treat.
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