In April this year, Chipotle proudly stated that its menu was entirely non-GMO from then on. Now it's time for competitors to follow the move and show everyone how much they care about our health too. Subway, the sandwich chain, announced last week that they will switch from chemical to natural ingredients by 2017. This applies to Subway's sandwiches, salads, soups and cookies. Panera Bread Co, Noodles and Co are on the same way. Earlier this year Taco Bell and Pizza Hut (both owned by Yum Brands) declared they will stop adding artificial flavours and colors to their food, by the end of the year. And in theory, we shouldn't eat antibiotic treated chicken at Mc Donalds by 2016.
This “go more natural” (way more edifying than “go less chemical”) craving may have a small repercussion on the prices. But it won't have any effect on this kind of food's taste, as well as it won't make these meals that more healthier neither, since all the ingredients still contains sugar, fat and salt, sometimes in large amounts. That said, this is an improvement and it can only be a good thing, especially if all our food and drinks providers fiercely compete to be the winner at this game. Besides, this reveals that, after a careless period, we are getting more and more concerned about what we eat and how it affects (or not) our health. Now we can't wait to see who's next to be more natural.
*Photo: Taco Bell
News in the same category
It's already been tested three months ago, in San Diego. No decision has been taken yet, but McDonald's is seriously considering offering its breakfast menu all day long in the US.
Rukab's Ice Cream, a Palestinian ice cream vendor famous for its super-stretchy ice cream, is set to set up shop in Houston.
After encouraging results in Chicago and Minnetonka, Target plans to expand its food tests in L.A. next year.
In-N-Out Burger store may not be globally as household a name as its competitors McDonald’s and KFC, but it certainly has a massive fan base in America.
