It has become a tradition: every season, David Beckham selects a few items in H&M's menswear collection, and promotes them as his Modern Essentials. Spring 2016 is no exception to the rule and the campaign has just been launched.
Beckham appears in a commercial that was directed in Lisbon by director Fredrik Bond, along with a series of photos shot by Mario Sorrenti. "I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time" said the Bristish sports/fashion icon.
This Spring Modern Essentials include neutral shades and easy-to-wear pieces. Beckham chose a slim-cut suit, a fitted polo shirt, straight-cut trousers, lightweight jackets, pullovers, white jeans, shirts, t-shirts, sweatshirts, jogging pants, as well as bodywear.
This season selection is already available online as well as in H&M stores that carry menswear.
Photo: H&M
News in the same category
Starting this week, there's a new feature in McDonald's all-day breakfast menu: the McGriddle sandwich. But it's available in Tulsa only.
The Seafood Steamer is the new way to cook seafood. Fast and easy, these bags are the easiest solution to enjoy fresh fish without the mess.
This is a world premiere: e-commerce website Etsy has opened its very first IRL shop. It's located at Macy's Herald Square, in New York City.
Be ready for Force Friday on September 4 at 12:01 am: all Toys"R"Us stores will celebrate the upcoming movie Star Wars: Episode VII – The Force Awakens, with exclusive offerings, exhibition and so much more.
