A monthly Sephora selection for $10 a month

A monthly Sephora selection for $10 a month


Way of consumption New Products

The cosmetics retailer is about to launch its own subscription box service: just like Birchbox or Glossybox, Sephora will treat you with a small selection of products every month.

Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).

Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.

To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.

*Photo: Sephora

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Ralph Lauren Coffee Shop Returns to New York

Ralph Lauren Coffee Shop Returns to New York

As part of their 50th anniversary celebrations Ralph Lauren are bringing back their coffee shop, once a feature of their flagship Fifth Avenue store in New York.

  • Way of consumption
Another Adidas Supershell collection designed by Pharrell Williams

Another Adidas Supershell collection designed by Pharrell Williams

After several exclusive collections designed by Pharrel Williams for the Original Supershell, Adidas is about to launch two new ranges created by the multiskilled artist.

  • New Products
Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Two days ago, on May 30, Toys”R”Us started its campaign to benefit Alex's Lemonade Stand Foundation. This non-profit association collects funds to help find a cure for childhood cancer and support the families. Here's how you can help.

  • Shop
  • Way of consumption
The Most Beautiful Apple Stores in The United States

The Most Beautiful Apple Stores in The United States

Apple has 506 retail stores across 24 countries with 272 of those stores in the United States. These stores are beautiful and expertly crafted as Apple’s own products.

  • New technologies
  • New Products
A monthly Sephora selection for $10 a month