Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).
Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.
To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.
*Photo: Sephora
News in the same category
Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.
As part of their 50th anniversary celebrations Ralph Lauren are bringing back their coffee shop, once a feature of their flagship Fifth Avenue store in New York.
If you have lively kids and are afraid of them getting bored this summer, try some creative activities with Jen Garner's collection for Jo-Ann.
Mattel released a new collection of Barbie dolls last week: the Fashionistas collection wants to reflect the diversity of all types of women.
