A monthly Sephora selection for $10 a month

A monthly Sephora selection for $10 a month


Way of consumption New Products

The cosmetics retailer is about to launch its own subscription box service: just like Birchbox or Glossybox, Sephora will treat you with a small selection of products every month.

Five years ago started Birchbox, the first cosmetics subscription box service: for $10 per month, you get to receive five deluxe samples of selected beauty products, with the possibility to buy the full size afterwards if you want. It's going so well that Birchbox just opened its first store in New York City and some other subscription services emerged, like Glossybox (which is more expensive with $21 a month).

Sephora, who is the best suited to provide such a service, to say the least, is following Birchbox's lead. The gigantic cosmetics retailer will test the subscription box concept this September in selected cities: Boston, Cincinnati and Columbus (and more in 2016). The monthly cost is $10, they've called it Play! By Sephora and you can already get registered on a dedicated section on their website.

To make a difference, Sephora adds a few treats in the Play! box. The Play! Book will feature tips and info about the selected products, there'll be a Spotify playlist, a Play! Pass to show up at any Sephora store for customized courses and bonus samples. According to Racked, the first Play! Box will offer Bumble & Bumble, Glamglow, Marc Jabobs, Ole Henriksen and Sephora products.

*Photo: Sephora

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Nordstrom and Shoes of Prey in close partnership

Nordstrom and Shoes of Prey in close partnership

Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.

  • New Products
Petco enables delivery to your door

Petco enables delivery to your door

Home delivery has become quite common but it's a first in the pet industry. Petco launched PetcoNow, its fast delivery service.

  • Shop
  • Way of consumption
Make Halloween Great with a Donald Trump costume

Make Halloween Great with a Donald Trump costume

Looking for an original Halloween costume? Options are endless. Hopefully, CNBC may have found something special for you.

  • New Products
Trejo's 'Machete' Tacos to open in L.A. any time soon

Trejo's 'Machete' Tacos to open in L.A. any time soon

Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.

  • Food/Health
  • New Products
A monthly Sephora selection for $10 a month