H&M actually started this whole Close the Loop operation in February 2013, with their Garment Collecting Initiative. Everyone was able to bring used or old clothes, whatever the brand, to any H&M store worldwide and receive a voucher as a thank you. More than 18,000 tonnes of fabric have been collected, creating the beginning of the clothing company's goal: a sustainable closed loop for fashion. "Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet" explained Karl-Johan Persson, CEO of H&M.
The company is investing a lot to be able to increase the actual 20% recycled cotton rate by 300% in the near future. Meanwhile, the first Close the Loop collection is a few days away from being launched. It is composed of 16 denim pieces. Three jeans (skinny, distressed, girlfriend), dungarees, jumpsuit and a jacket for women, a jacket, two distressed slim jeans and joggers for men and for the kids, two styles of jeans and hoodies. The collection will be available from September 7, both online and in all stores worldwide.
*Photo: H&M
News in the same category
After several exclusive collections designed by Pharrel Williams for the Original Supershell, Adidas is about to launch two new ranges created by the multiskilled artist.
Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.
Be ready for Force Friday on September 4 at 12:01 am: all Toys"R"Us stores will celebrate the upcoming movie Star Wars: Episode VII – The Force Awakens, with exclusive offerings, exhibition and so much more.
After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.
