H&M actually started this whole Close the Loop operation in February 2013, with their Garment Collecting Initiative. Everyone was able to bring used or old clothes, whatever the brand, to any H&M store worldwide and receive a voucher as a thank you. More than 18,000 tonnes of fabric have been collected, creating the beginning of the clothing company's goal: a sustainable closed loop for fashion. "Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet" explained Karl-Johan Persson, CEO of H&M.
The company is investing a lot to be able to increase the actual 20% recycled cotton rate by 300% in the near future. Meanwhile, the first Close the Loop collection is a few days away from being launched. It is composed of 16 denim pieces. Three jeans (skinny, distressed, girlfriend), dungarees, jumpsuit and a jacket for women, a jacket, two distressed slim jeans and joggers for men and for the kids, two styles of jeans and hoodies. The collection will be available from September 7, both online and in all stores worldwide.
*Photo: H&M
News in the same category
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
Former-football-player-turned-style-icon David Beckham, chic as always, is back to promote the H&M Modern Essentials he selected in the retailer's Spring 2016 collection.
Burger King just added a hot dog to its menu, hoping it's going to follow the Whopper's steps and become America's favorite hot dog.
Macy's will soon have something to fill its beautiful collections of glasses: its own private wine, created with KDM Global Partners, a specialised wine company.
