It has become a tradition: every season, David Beckham selects a few items in H&M's menswear collection, and promotes them as his Modern Essentials. Spring 2016 is no exception to the rule and the campaign has just been launched.
Beckham appears in a commercial that was directed in Lisbon by director Fredrik Bond, along with a series of photos shot by Mario Sorrenti. "I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time" said the Bristish sports/fashion icon.
This Spring Modern Essentials include neutral shades and easy-to-wear pieces. Beckham chose a slim-cut suit, a fitted polo shirt, straight-cut trousers, lightweight jackets, pullovers, white jeans, shirts, t-shirts, sweatshirts, jogging pants, as well as bodywear.
This season selection is already available online as well as in H&M stores that carry menswear.
Photo: H&M
News in the same category
After numerous previous collaborations, Japanese Uniqlo has teamed with British Liberty London to release a floral capsule collection this Spring.
In order to satisfy its customer's demand, Coborn's has just inaugurated its brand new gluten-free baking facility in St. Cloud, Minn.
Socialite Olivia Palermo designed a complete spring collection with Nordstrom: Olivia Palermo + Chelsea28.
Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.
