Toys“R”Us fifth fund-raising campaign to cure cancer has just begun

Article published on 06/01/2015 - Way of consumption - Shop

Two days ago, on May 30, Toys”R”Us started its campaign to benefit Alex's Lemonade Stand Foundation. This non-profit association collects funds to help find a cure for childhood cancer and support the families. Here's how you can help.

Born on the 18th day of 1996, Alexandra Scott was diagnosed with neuroblastoma just before her first birthday. At 4, she received a stem cell transplant and had to stay another few weeks in the hospital. That's when she decided to hold a lemonade stand in her front yard as soon as she would return home, so she could get money and "give it to the doctors to help other children too". Alex and her older brother raised $2,000. Her lemonade stand became an annual tradition in the Scott's front yard, and her story motivated supporters all around the country, then across the world, to hold a lemonade stand and send the money to Alex. Sadly, she passed away in August 2004. Her tenacity made her raise $1 million during her short life. But her wonderful work and dedication to fight pediatric cancer goes on through Alex's Lemonade Foundation, the organization her parents, Liz and Jay, started in 2005.

Toys”R”Us began its partnership with Alex's Lemonade Foundation in 2011 and the company has since collected from customers, employees and local communities, more than $8,5 million to contribute to Alex's foundation and help cancer research and the families affected. The toys retailer started its fifth ALSF campaign last Saturday and it will last for eight weeks, until July 31. If you want to be a part of it and support Alex's commitment, you can make a donation at any Toys”R”Us or Babies”R”Us stores nationwide, or online. You can also invade social media using #Stir4ACure (hope being the most important ingredient to stir in that particular lemonade) and @Toysrus to share the initiative. Of course, you can participate by hosting your own Alex's Lemonade stand in her name. Toys”R”Us pages on Facebook, Instagram or Twitter will regularly report on the fund-raising progress and the different ways to get involved in fighting childhood cancer that strikes more than 260,000 kids every year around the world.

*Photo: toysrus.com and alexslemonade.org

Article written by Cécile Lessard
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