The company has yet to announce a schedule for when it plans to open the new store.
Founded in 2016, the Amazon Go chain marks the online retail giant's movement into the world of traditional bricks and mortar stores. Unlike conventional supermarkets, Amazon Go lacks a checkout and instead requires customers to pay using a mobile app connected to their online Amazon accounts.
It is likely that the New York City store will be followed by branches elsewhere in the United States, but it remains to be seen whether Amazon Go will ever reach Britain. If Amazon opens a branch in the United Kingdom, the new store will have to compete with established British chains such as Sainsbury's and Tesco. Thanks to its innovative payment system, Amazon Go would at least have novelty value on its side, and it is safe to say that the innumerable customers who shop both online and at supermarkets will be willing to give Amazon Go a try.
There is an irony to Amazon's spread into high street retail, as it is Amazon and other online stores that led to the on-going decline of bricks and mortar outlets. However, supermarkets represent a sector that has so far survived the changing habits of customers, so it is an entirely logical move on Amazon's part to try and capture some of this business for itself.
Anyone with an interest in the future of brick and mortar retail will be paying close attention to Amazon Go. If its New York City branch is a success then the online juggernaut may well begin opening outlets elsewhere in the world, including the United Kingdom.
News in the same category
Residents of Maryland and D.C. will soon be able to cool down, whatever the weather because they are both going to be home to a Virginia Popsicle shop.
Costco is one of the world’s largest wholesalers that is based in America as its origin but also exists in a number of countries.
Everyone who hears the name 'Warby Parker' immediately thinks of glasses and sunglasses in the New York area, and the brand has expanded to include a number of locations in the U.S. and Canada, and recently a completely new branch in Paramus, New Jersey.
Twenty years ago, Amazon started selling books (among other things) online. Today, they're taking the opposite path and just opened a bick-and-mortar bookstore.
