Aldi reformulates its food range


News published on Tuesday, October 6, 2015


Taking account of both the customer's concern and a strong ambition to offer ever better products, Aldi just announced the reformulation of its branded food range.

Things are getting serious for Aldi's competitors. The German grocery discounter intends to prove that really good and healthy food can be purchased at low price, without compromising the quality. For some years now, Aldi slowly but surely improved its offer with fresh and organic products, fruits and vegetables and a gluten-free line. The retailer is also very involved in customer's information with clear labelling and nutritional advice. Another step has been taken by the German supermarket chain, concerning its exclusive food lines. Aldi has therefore announced last week that it was now removing "unhealthy or unnecessary" ingredients, as called by the customers: synthetic colors, partially hygrogenated oils and added MSG.

"At Aldi, we are dedicated to the well-being of our customers by providing high quality groceries at the lowest possible prices and offering foods shoppers can feel good about serving their families. Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers. Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores" said Jason Hart, Aldi's CEO.

Aldi actually started to remove these ingredients from its branded food products in 2014, all of them being reformulated by the end of this year, so it won't be long before they start to reach the shelves. The food products reformulation will appear on their packaging as well as through the supermarket's Fresh catalog, advertisements and social networks.

*Photo: Aldi

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Brand New restaurants in Phoenix

News published on 11/12/2018

Brand New restaurants in Phoenix

Here’s a bit of good news for Phoenix residents who enjoy eating good food and visiting new restaurants. There are several new gastronomic experiences available throughout the city, and you are about to learn about some of the best available options.

Target to run food tests in L.A. next year

News published on 12/01/2015

Target to run food tests in L.A. next year

After encouraging results in Chicago and Minnetonka, Target plans to expand its food tests in L.A. next year.

McDonald's breakfast menu after 10.30? May be...

News published on 07/27/2015

McDonald's breakfast menu after 10.30? May be...

It's already been tested three months ago, in San Diego. No decision has been taken yet, but McDonald's is seriously considering offering its breakfast menu all day long in the US.

Take a fresh juice in Costa Mesa : Nekter Juice Bar is opening

News published on 10/05/2018

Take a fresh juice in Costa Mesa : Nekter Juice Bar is opening

There is a new branch of Nekter Juice Bar opening in Costa Mesa. The chain, which is starting to build a huge customer base in California is popular for its handcrafted juices, smoothies and acai bowls.

Aldi reformulates its food range