The aspirational lifestyle brand, which opened on 14th November, brings glamour to the shopping centre with its range of lingerie and Pink collection, as well as loungewear and beauty products.
The brand’s decision to expand its UK presence at Metrocentre in Gateshead will allow it to take advantage of the centre’s 21 million annual footfall. Additionally, it will attract affluent style-shoppers that have an eye for high-end brands.
The lingerie brand has come a long way since opening its first location in the United Kingdom in 2012. Victorias Secret now has more than 14 stores across the UK, four of which are located in Intu centres. Earlier this year, the largest brand for lingerie was named one of the largest brands in the United Kingdom.
At Intu Metrocentre in Gateshead, Victorias Secret will join prominent fashion brands such as Boss, Kurt Geiger, AllSaints, Laura Ashley, Karen Millen, and Guess.
Victoria’s Secret is the world’s largest specialty retailer of women’s lingerie, athletic wear, sleepwear, prestige fragrance, body care, and accessories. The brand was established in 1977 by Roy Raymond and his wife Gaye Raymond as a response to packaged underwear which the company’s founder considered to be “dowdy, floral-print nightgowns.” The brand’s products are sold in more than 1,100 store locations worldwide and online, enabling shoppers to buy the products anywhere, anytime, anyplace.
Victorias Secret has a different product line known as PINK. Launched in October 2002, PINK targets a younger demographic than their main line. The brand is designed to appeal to young adults and older teenagers (aged 15 to 22). Sometimes cheeky, always fun and absolutely comfy, the product range includes bras, panties, tees, hoodies, sweats, yoga capris, accessories and beauty products.
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