By opening such a significant number of new outlets, Lidl aims to strengthen its presence in the US, where it is faced with stiff competition from established chains such as Walmart.
Originating in Germany, Lidl has found a firm footing in many European countries thanks to its dedication to budget goods. However, it has struggled to find comparable success in the United States. With the likes of Walmart cornering the market in terms of affordable goods, Lidl will have to fight to win the attention of American shoppers. By opening 25 new branches, it has shown that it is dedicated to its aim.
The new stores will be opening across Eastern states including New York, Maryland, Pennsylvania and the Carolinas. In all, Lidl hopes to have more than 100 stores operating in the US by the end of 2020. If it continues to grow in size, Lidl's performance in the US will mirror its success in Europe, where branches of the chain are seemingly inescapable sights across many countries.
The main reason for Lidl's appeal outside of America is that it provides a vast range of inexpensive goods. For many customers, the company's name is synonymous with affordability; people know that they can always count on this particular chain for something cheap and cheerful. However, it takes time to build such a reputation, as customers might be initially suspicious of new stores distinct from established brand names, and competition can be ruthless: affordable or not, newcomers to the scene must work hard to earn customers' trust.
News in the same category
Residents of Maryland and D.C. will soon be able to cool down, whatever the weather because they are both going to be home to a Virginia Popsicle shop.
Boston will soon get it's very own Vivi Bubble Tea store. Located in the Brighton Centre, in Brighton, the store will replace Wah Foong Electronics, which have been based in the centre for more than a decade.
To preserve a wine's qualities for several days, it has to avoid any contact with ambient air. Thus, Air Cork is a small balloon which must be inserted into the opened bottle. When inflated, it acts like a cork and protects the wine.
The Capriotti's Sandwich franchise is excited to announce a brand new location in the Las Vegas Ballpark. Now the sandwich that's been voted the best in America can be had while watching America's favorite game. Here's what to expect.
