The first New Jersey location in Howie Frank's chain of pop-up stores, the outlet is located at a former Babies R Us store in the township of Cherry Hill. Everything Christmas deals in a wide range of festive products, from decorations and lights to wrapping and ribbons, along with all manner of gifts and stocking-fillers.
The appeal of pop-up stores
The pop-up store is a Christmas tradition. Every year, when the festive season rolls around, outlets of this type open up all over America. To customers who need to squeeze in some last-minute Christmas shopping, stores such as the Cherry Hill Everything Christmas can be an invaluable means of beating the queues at larger outlets. While most stores will have some sort of Christmas section as the year draws to a close, stores that are completely dedicated to Christmas products offer a good means for shoppers to find exactly what they want. Everything Christmas in Cherry Hill makes a point out of offering discounted stock, thereby helping shoppers to find bargains.
What Christmas stores have to offer entrepreneurs
Due to their reliable (if seasonal) popularity, pop-up Christmas stores can be a good way for entrepreneurs such as Howie Frank to make money. According to Frank's estimates, the Cherry Hill Everything Christmas stocks somewhere between $60,000 and $70,000 worth of products. Much of these will be irresistible to shoppers who arrive to pick up a few decorations or some additional stocking-fillers, and end up buying some additional items after giving in to temptation during their visit. The fact that seasonal stores do not require year-round rent is an added benefit, one with appeal to business owners who perhaps cannot afford to keep a store running for an entire year.
Everything Christmas: continuing an established tradition
Because of their benefits to customers and owners alike, pop-up Christmas stores are a tradition that will not be going away any time soon. The holiday rush is an annual shopping trend throughout the United States, and it is safe to say that every year shoppers will see new stores such as the Cherry Hill Everything Christmas pop up to serve their needs. Howie Frank has noted that some people in the area are curious about Everything Christmas, as they have never seen a dedicated Christmas shop before; however, as stores of this type continue their increase in popularity, it seems likely that they will be popping up with ever more frequency each year.
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