Jessica Alba's beauty line now available in Ulta stores


News published on Tuesday, March 8, 2016


Less than six months after it was launched, Jessica Alba's Honest Beauty is now distributed by Ulta Beauty, both in stores and online.

Honest Beauty was launched in September 2015. Jessica Alba, Founder and Chief Creative Officer of the company, wanted to propose a different approach to beauty: "With the advice and insights of top makeup artists, cosmetic scientists and beauty industry professionals worldwide, we've developed a collection that's as effective as it is safe".

Honest Beauty is a complete collection of skincare and makeup products which could only be purchased on the dedicated online store, at least until last month. The brand is now distributed by Ulta Beauty, the largest chain of beauty stores in the US. This means that you can buy the products online on Ulta.com or go into any of the retailer's 800+ stores and get to try Jessica Alba's products for real.

Prices vary from $9 for the Dependably Clear Blotting Sheets to $34 for the Even Brighter Everyday Moisturizer. Honest Beauty's famous Everything Primer costs $27. A clever travel kit offers a selection of five essential products, which you can choose between Dry, Balanced or Oily skin.

Photo: Honest Beauty

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

Coborn's now produces fresh gluten-free bakery treats

News published on 08/17/2015

Coborn's now produces fresh gluten-free bakery treats

In order to satisfy its customer's demand, Coborn's has just inaugurated its brand new gluten-free baking facility in St. Cloud, Minn.

  • New Products
Amazon has its own label food range in mind

News published on 06/01/2015

Amazon has its own label food range in mind

Amazon is the most important online retailer in the US. The company recently launched its own line of grocery products and wants to expand it to food and households items.

  • Shop
  • New Products
Make Halloween Great with a Donald Trump costume

News published on 09/28/2015

Make Halloween Great with a Donald Trump costume

Looking for an original Halloween costume? Options are endless. Hopefully, CNBC may have found something special for you.

  • New Products
We Made It: a Jo-Ann collection made with Jennifer Garner

News published on 07/20/2015

We Made It: a Jo-Ann collection made with Jennifer Garner

If you have lively kids and are afraid of them getting bored this summer, try some creative activities with Jen Garner's collection for Jo-Ann.

  • New Products
Jessica Alba's beauty line now available in Ulta stores