Honest Beauty was launched in September 2015. Jessica Alba, Founder and Chief Creative Officer of the company, wanted to propose a different approach to beauty: "With the advice and insights of top makeup artists, cosmetic scientists and beauty industry professionals worldwide, we've developed a collection that's as effective as it is safe".
Honest Beauty is a complete collection of skincare and makeup products which could only be purchased on the dedicated online store, at least until last month. The brand is now distributed by Ulta Beauty, the largest chain of beauty stores in the US. This means that you can buy the products online on Ulta.com or go into any of the retailer's 800+ stores and get to try Jessica Alba's products for real.
Prices vary from $9 for the Dependably Clear Blotting Sheets to $34 for the Even Brighter Everyday Moisturizer. Honest Beauty's famous Everything Primer costs $27. A clever travel kit offers a selection of five essential products, which you can choose between Dry, Balanced or Oily skin.
Photo: Honest Beauty
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