Last week, the German discount supermarket chain Aldi announced the opening of 45 stores in California within the next 18 months to begin with, their goal being a network of 2,000 supermarkets in the United States in three years from now. The very same week, Lidl, another German discount grocer - and Aldi's main competitor - made an identical statement and revealed they are ready to start their expansion on the American soil. Lidl operates nearly 10,000 stores in Europe, with nearly half in Germany and France. Lidl's concept is the same as Adldi's: great products cheap.
"Our philosophy is simple: we are focused on offering customers top quality products at the most competitive pricing in convenient locations. We plan to build on the foundation that has made Lidl so successful in Europe, while creating a unique experience for American consumers that will be unlike anything else in the market" said Brendan Proctor, formerly leading the Ireland sector and now in charge of the US introduction. Arlington, Va. will be the location of Lidl's corporate headquarters. The logistic center will be located in Spotsylvania County. For both places, Lidl is investing $202 million and intends to create 700 jobs. Accurate numbers haven't been officially unveiled yet but rumor has it that Lidl is planning the opening of a hundred locations for 2018, considering larger stores than its rival Aldi (10,000 square foot).
*Photo: Ardfern
News in the same category
Residents of Maryland and D.C. will soon be able to cool down, whatever the weather because they are both going to be home to a Virginia Popsicle shop.
Muji has announced a new pop-up store in New York. The Japanese lifestyle brand is set to open a temporary store in the Soho district, from the 30th August 2019.
Starbucks is no stranger to innovation and their ability to think outside of the proverbial box has allowed the company to become an international sensation.
With a recent announcement that surprised clients and financial analysts alike, the well known fashion and accessories retailer Old Navy is making the news, and drawing massive attention both in the USA and across the world.
