We are just a few weeks away from the next edition of the Coachella Valley Music and Arts Festival, which will be held on April 15-17 and April 22-24 in Indio, California. And for the second time, H&M is celebrating the event with a dedicated collection, reflecting the spirit of this major cultural gathering. Freedom and energy are the inspiration of this new collection, keywords being, as described by the fashion giant, on-the-road vibe, playfulness, ease, mixing-not-matching, sense of belonging.
This year's Coachella collection features iconic music festival details such as beads, fringes, embellishments, jumpsuits, blouses, denim, sunglasses, flat boots and floppy hats. That's for the girls, but men have not been left out: t-shirts are boldly printed, shirts are mismatched, shorts are denim. It will be available in-stores and online on March 31st and, just like last year, there will be a pop-up shop in the H&M tent on the Festival site. Also, keep an eye on #HMLovesCoachella for sneak previous of the collection and, may be, be lucky enough to get one of the few festival passes and camping passes which H&M intends to give away in the coming weeks.
Photo: H&M
News in the same category
Running errands then relax with a glass of wine without even leaving the store will soon be possible: Target is planning to include a bar in its new location in Chicago.
After several exclusive collections designed by Pharrel Williams for the Original Supershell, Adidas is about to launch two new ranges created by the multiskilled artist.
Planning a trip to the North Pole this winter? A NuDown high-tech Jacket should definitely be on your packing list.
Manhattan's French shopping area is to welcome a new brand soon: Repetto's first American store will open this Autumn, bringing a little swing in its baggage.
