We are just a few weeks away from the next edition of the Coachella Valley Music and Arts Festival, which will be held on April 15-17 and April 22-24 in Indio, California. And for the second time, H&M is celebrating the event with a dedicated collection, reflecting the spirit of this major cultural gathering. Freedom and energy are the inspiration of this new collection, keywords being, as described by the fashion giant, on-the-road vibe, playfulness, ease, mixing-not-matching, sense of belonging.
This year's Coachella collection features iconic music festival details such as beads, fringes, embellishments, jumpsuits, blouses, denim, sunglasses, flat boots and floppy hats. That's for the girls, but men have not been left out: t-shirts are boldly printed, shirts are mismatched, shorts are denim. It will be available in-stores and online on March 31st and, just like last year, there will be a pop-up shop in the H&M tent on the Festival site. Also, keep an eye on #HMLovesCoachella for sneak previous of the collection and, may be, be lucky enough to get one of the few festival passes and camping passes which H&M intends to give away in the coming weeks.
Photo: H&M
News in the same category
Amazon is the most important online retailer in the US. The company recently launched its own line of grocery products and wants to expand it to food and households items.
The Seafood Steamer is the new way to cook seafood. Fast and easy, these bags are the easiest solution to enjoy fresh fish without the mess.
When a guy working at Nest shops for Christmas presents but can't find a way to test the gadgets he found on the Internet, he opens a store. It's as simple as that.
Starting this week, there's a new feature in McDonald's all-day breakfast menu: the McGriddle sandwich. But it's available in Tulsa only.
