Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her 'stylist' selling concept: involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.
Stella & Dot is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the Retail Gazette, the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.
Photo: Stella & Dot
News in the same category
Created last year by 10 of the biggest companies in the US, The Closed Loop Fund has announced its first three projects to increase recycling processes in the country.
Students at the Rhode Island School of Design will be able to enter a design contest organized by Kikkerland Design and The Container Store.
After several exclusive collections designed by Pharrel Williams for the Original Supershell, Adidas is about to launch two new ranges created by the multiskilled artist.
Less than six months after it was launched, Jessica Alba's Honest Beauty is now distributed by Ulta Beauty, both in stores and online.
