Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her 'stylist' selling concept: involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.
Stella & Dot is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the Retail Gazette, the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.
Photo: Stella & Dot
News in the same category
H&M has been collecting old and unwanted clothes worldwide for the past two years. Close the Loop, the first collection made out of this recycled material, will be launched next month.
By introducing its own mobile payment solution, Walmart becomes the first retailer to offer such a service to its customers.
Manhattan's French shopping area is to welcome a new brand soon: Repetto's first American store will open this Autumn, bringing a little swing in its baggage.
Burger King just added a hot dog to its menu, hoping it's going to follow the Whopper's steps and become America's favorite hot dog.
