Stella And Dot: From jewelry to apparel

Stella And Dot: From jewelry to apparel


Way of consumption New Products

The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.

Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her 'stylist' selling concept: involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.

Stella & Dot is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the Retail Gazette, the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.

Photo: Stella & Dot

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

The Most Beautiful Apple Stores in The United States

The Most Beautiful Apple Stores in The United States

Apple has 506 retail stores across 24 countries with 272 of those stores in the United States. These stores are beautiful and expertly crafted as Apple’s own products.

  • New technologies
  • New Products
Nordstrom and Shoes of Prey in close partnership

Nordstrom and Shoes of Prey in close partnership

Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.

  • New Products
Coachella x H&M, Part II

Coachella x H&M, Part II

The first collaboration between the Californian music festival and the Swedish fashion retailer proved such a success that they're doing it again this year.

  • New Products
McDonald's: Expanded all-day breakfast being tested in Tulsa

McDonald's: Expanded all-day breakfast being tested in Tulsa

Starting this week, there's a new feature in McDonald's all-day breakfast menu: the McGriddle sandwich. But it's available in Tulsa only.

  • New Products
Stella And Dot: From jewelry to apparel