Shoes of Prey is an Australian company created in Sydney, in 2009, by Jodie Fox, Mike Knapp and Michael Fox. Their business is custom-made shoes, using a 3D design software: you can choose the shape, the heel, the fabric, the colors and embellishment (or not) of your shoes with endless combinations, making sure your pair is not only exactly the perfect one you've always wanted, but also completely unique. And it's fun! The shoes are usually made in four weeks.
In the US, Shoes of Prey design studios have been installed this spring in six Nordstrom locations -Arlington (VA), Bellevue (WA), Newport Beach (CA), Oak Brook (IL), Paramus (NJ) and San Francisco (CA)- and on Nordstrom online store: “With personalization becoming more important to how the customer views good service, it’s important for us to find opportunities to stay increasingly relevant,” says Scott Meden, Nordstrom Executive in charge of the shoe business.
Since Nordstrom wants to multiply personalization services and Shoes of Prey aims to develop its business in the US, the first has invested a lot of money for the second to expand. The first step was the relocation of the footwear manufacturer headquarters from Sydney to Los Angeles. Nordstrom investment will now help the company to increase its production capacity as well as the development of new products.
Photo: Nordstrom/Shoes of Prey
News in the same category
This is a world premiere: e-commerce website Etsy has opened its very first IRL shop. It's located at Macy's Herald Square, in New York City.
Danny Trejo is far from being the first actor to launch a restaurant business, but when he says his tacos “are the most delicious tacos known to man”, he's so persuasive we can't help but believe him.
Fall's going to be really hot at H&M. Just a while after having launched their full beauty range, the collection created in collaboration with Balmain will be released in a few weeks.
Running errands then relax with a glass of wine without even leaving the store will soon be possible: Target is planning to include a bar in its new location in Chicago.
