Nordstrom and Shoes of Prey in close partnership

Nordstrom and Shoes of Prey in close partnership


New Products

Shoes of Prey corners are already present in six Nordstrom stores in the US. But the fashion retailer intends to expand the custom shoes manufacturer service even more, which should benefit both companies.

Shoes of Prey is an Australian company created in Sydney, in 2009, by Jodie Fox, Mike Knapp and Michael Fox. Their business is custom-made shoes, using a 3D design software: you can choose the shape, the heel, the fabric, the colors and embellishment (or not) of your shoes with endless combinations, making sure your pair is not only exactly the perfect one you've always wanted, but also completely unique. And it's fun! The shoes are usually made in four weeks.

In the US, Shoes of Prey design studios have been installed this spring in six Nordstrom locations -Arlington (VA), Bellevue (WA), Newport Beach (CA), Oak Brook (IL), Paramus (NJ) and San Francisco (CA)- and on Nordstrom online store: “With personalization becoming more important to how the customer views good service, it’s important for us to find opportunities to stay increasingly relevant,” says Scott Meden, Nordstrom Executive in charge of the shoe business.

Since Nordstrom wants to multiply personalization services and Shoes of Prey aims to develop its business in the US, the first has invested a lot of money for the second to expand. The first step was the relocation of the footwear manufacturer headquarters from Sydney to Los Angeles. Nordstrom investment will now help the company to increase its production capacity as well as the development of new products.

Photo: Nordstrom/Shoes of Prey

News written by the team of Stores-Locator.com Stores-Locator.com

News in the same category

A monthly Sephora selection for $10 a month

A monthly Sephora selection for $10 a month

The cosmetics retailer is about to launch its own subscription box service: just like Birchbox or Glossybox, Sephora will treat you with a small selection of products every month.

  • Way of consumption
  • New Products
Meet the new Barbie Fashionistas

Meet the new Barbie Fashionistas

Mattel released a new collection of Barbie dolls last week: the Fashionistas collection wants to reflect the diversity of all types of women.

  • New Products
Plus Size : the large size collection by Calvin Klein

Plus Size : the large size collection by Calvin Klein

Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.

  • New Products
Toys"R"Us: may September the 4th be with you

Toys"R"Us: may September the 4th be with you

Be ready for Force Friday on September 4 at 12:01 am: all Toys"R"Us stores will celebrate the upcoming movie Star Wars: Episode VII – The Force Awakens, with exclusive offerings, exhibition and so much more.

  • New Products
Nordstrom and Shoes of Prey in close partnership