Target Wonderland is located 2,541,452 miles away from Santa's workshop in the North Pole, so if you're not hanging around in the North Pole right now, New York is the alternative. Target just opened its 16,000 square feet pop-up location to offer a free family-friendly experience. Entering Target Wonderland is kind of like getting inside a huge Christmas magic lollipop. For your kids -and the one inside you-, a day may not be enough to enjoy the numerous spectacles. There's the famous Lego pirate ship, a drone area, a giant Etch A Sketch, a Christmas tree made with Hulk fists, a race-track for cars, ball pools, a “Frozen”-like castle to get glitter tattoos and many other funky displays.
But Target Wonderland is more than "just" a fantastic playground. As the company said: “Target Wonderland combines physical and digital shopping in exciting new ways, giving guests a peek at the future of retail, imagined by Target”. Once in the store, customers receive a custom lanyard along with a RFID (radio-frequency identification) key to scan and add the items they like to a digital shopping list. At check-out, they can review their order and choose which items they want to buy or not from their list. At this point, shoppers just have to wait at the fireplace until their purchases are delivered down the chimney.
Photo: Target Corporate
News in the same category
Crowdfunding campaign has started on Indiegogo: if you want to be one of the first owners of Smartbe, the revolutionary stroller, you can support the project now.
Reborn in 1997, the mythical French notebooks have since regained their fame and success above all expectations. They're now competing with new technologies and chose to be a partner rather than an opponent.
Ann Inc. is the first women's retailer to have partnered with Give Back Box, an organization created to facilitate donations. Their common goal: to expand one's contribution to charitable actions and make closet emptying helpful.
As part of their 50th anniversary celebrations Ralph Lauren are bringing back their coffee shop, once a feature of their flagship Fifth Avenue store in New York.
