A Korean designer company, Ximi Vogue’s store is a fast fashion retail outlet, optimising the supply chain to deliver the latest designs and products rapidly to their customers at lower prices. The store will be located in Tanger Outlets on Highway 501 and will sell a range of clothing, jewellery, bags and health and beauty products. Established in 2015, Ximi Vogue already has 1400 stores around the world, and states one of its core aims is to promote the consumption of greener products.
Getting Back to Basics
The product range of the fashion retailer is based around the home and leisure. From fashion, jewellery, home necessities, stationery gifts, office supplies, digital accessories and more, Ximi Vogue offers over 10,000 different products. The company says its emphasis is on simple, quality products with green and sustainable development at its core. The notion they want to disprove is expensive means better by delivering quality affordable items to the market through a fast design and manufacturing process.
Replacing The Traditional Department Store
In bringing their concept of the fast fashion department store to Myrtle Beach, Ximi Vogue believe they can replace the traditional department store approach to product stocks and customer service. They believe they can bring to the consumer smarter, simpler, greener products which are homely and are based around what the consumer wants. Their stated aim is to provide quality service while bringing to the market quality, fashionable products at favourable prices. This is the ethos residents of Myrtle Beach will be presented with as they check out their new Tanger Outlets store.
Further Consumer Choice
The addition of Ximi Vogue to Tanger Outlets in Myrtle Beach will provide even more choice for the residents and holiday makers in the area. The retail park already houses a number of large, household names and the Korean owned department store chain will hope they can compete and become established in their venture in to the US. Their stated green credentials will certainly tie in to many consumers thinking and their pricing levels may be well received too. Whether this can be matched by the quality of product as the company believes could well be the measure of the store’s ultimate success.
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