Net-a-Porter will celebrate its 15th birthday next month. Created by the former fashion journalist Natalie Massenet and released in 2000, the website was designed like a high-class glossy magazine where buying an item was as simple as a single click. It still is and Net-a-Porter is the n°1 reference when it comes to online luxury retailing whether it's clothes, shoes, bags, accessories or beauty products. Today Net-a-Porter goes another step further by releasing the first shoppable social network ever, The Net Set.
Socializing is the first activity on the internet. Shopping is not far behind and to do both of them, smartphones and tablets are becoming our favorite devices. The idea of merging shopping and networking may sound evident, yet nobody's done it before Sarah Watson and Alexandra Hoffnung, respectively vice president and creative director of Net-a-Porter. Of course, The Net Set comes with a lot of nice features.
If you want to be part of this experience, the first step is to request an invitation on The Net Set website then download the application (available on the iTunes App Store. The Android version will soon follow). Once your profile is created, the rest is up to you. You can like, post, comment, share, shop, admire and be admired (aka follow and be followed)... A fun and interesting feature is the image-recognition: just take a picture of an item, a friend's cloth or even a color and the software will find something to match, one way or another. The results are quite impressive. Net-a-Porter has 6 million monthly visitors and a community of more than 4 million fans or followers, so The Net Set should be a success.
*Photo: The Net Set
News in the same category
That's good news for 99 Cents Only: after a struggling phase, efforts have paid off and the bargain stores chain is back to positive.
This 45th annual Earth Day was the occasion for Cintas Corporation to present its corporate responsibility report for 2014. Some very impressive figures were revealed.
Really, our country seems to be the best location when it comes to European grocery retailing expansion. We will have another shopping option in 2018 with Lidl.
Turning ocean plastic debris into sport shoes is adidas and Parley's way to show how industry can contribute to stop ocean pollution.
